Gen Z is not complicated

The GenZ Consulting team walked our customer's entire journey through the eyes of a young entrepreneur, from the very first Google search all the way to a terminal in hand. They pointed out pain points that we often didn't even perceive as pain points. They immediately proposed solutions, some of which we later implemented and used on our website. Because they are Gen Z, they truly understand the generation, but I liked that they didn't rely only on their personal experience - they backed it up with research and testing. Their recommendations also respected the reality of our business, our constraints and regulations, so we could apply them right away.

GenZ Consulting ran an extensive study of the young generation for us - over 300 questionnaires and 20 in-depth interviews. They didn't just collect the data, they also linked and compared it against each other, which proved very useful for us. We were particularly pleased with the form of the output. We received an interactive website from which we can easily look things back up. We also appreciated their approach and the speed with which they handled the whole project. We were very happy with the cooperation.