Our work
Concrete results from real collaboration with mid-size and large companies.
We combined qualitative in-depth interviews with active Gen Z and a quantitative survey among mainstream Gen Z. The result is data across four sections (Mindset, Work, AI and Environment) that AV Media uses as a sales argument for companies that want to build spaces for the young.
Result
The client received a specific playbook with steps on how to communicate with junior colleagues and attract young talent.
Together with Generali Česká pojišťovna we co-created a trainee program for Gen Z: from rewriting recruitment copy through a personal-development methodology to a communication strategy. The goal was to build a program that attracts and retains the best young talent.
Result
Key barriers in recruitment identified and specific communication adjustments proposed.
We walked the entire Global Payments customer journey through the eyes of a Gen Z micro-entrepreneur: from Google through the website and order to the terminal. We named where potential customers are lost and gave a concrete playbook on how to win them back.
Result
The team left with four specific steps to optimize communication and onboarding.
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